Snapshot Employer Research: Trends and Strategies to Engage Employees in Greater Giving
America’s Charities’ Snapshot Employer Research revealed the most dramatic shift in employee giving over the past decade: The evolving workforce and the digital age suggested a new model is emerging to more fully engage employees and maximize the impact of the giving experience inside and outside the walls of the workplace.
Conducted in 2013, nearly 100 companies participated in this survey. Employing more than 1.4 million people and representing more than 20 industry groups, these companies collectively raise more than $230 million through employee giving campaigns.
What You’ll Learn:
- Employers remain committed. Employees continue to recognize the benefits of strong employee giving programs with branded initiatives that offer choice and increase engagement.
- New engagement strategies. Employers are creating new giving models to involve and engage employees, particularly younger employees.
- Technology and digital culture. Technology and digital culture are transforming the employee giving experience.
- Paradigm shift at hand. A paradigm shift is taking place – a new model is emerging that empowers employees to participate in the giving experience inside and outside the walls of the workplace.