Employee Donor Cultivation Toolkit

Did you know workplace giving donors give on average five times more, and because donations are typically deducted from paychecks all year long, they provide nonprofits with more sustainable support? Workplace giving - also called payroll/recurring/employee giving - is a powerful tool for diversifying and increasing a nonprofit's revenue, yet we often treat those donors the same as a one-time donor with our communications and donor cultivation practices. Why? Because the rules and best practices for communicating with private sector and government employee donors can be confusing. 

This toolkit will provide you with:

• Overview of workplace giving and the three sectors of campaigns administered annually
• Explanation of how a typical employee donor pledge distribution cycle works
• Reports and donor data America’s Charities provides nonprofits
• Important rules and communications timeline for engaging with workplace giving donors
• Tips for increasing and retaining employee donors 
• Templates to help your nonprofit:
  • Communicate to employee donors
  • Remind employee donors to continue giving to your nonprofit
  • Educate traditional, one-time donors about becoming recurring payroll donors
  • Promote the impact workplace giving donations have on your organization to the public