Sarah Ford | May 5, 2015
Companies with Unique Matching Gift Programs
If matching gift programs were second graders on a playground, they might sound something like this:
“My matching gift ratio is higher than yours!”
“Who cares! My company matches bigger gifts than yours.”
“My company had the first matching gift program.”
“First is the worst! It’s all about matching fundraising pledges.”
Those kids could bicker for days and not come to a conclusion about what makes the best matching gift program. Truthfully, all matching gift programs are equally great. Corporate giving supports employees’ passions and gives more to nonprofits, which helps a lot of people. The differences between the programs define them, but do not make any one program better than the others.
However, several matching gift programs offer creative incentives to get more employees involved. Businesses want employees to get involved in their communities, and matching gift programs help to accomplish that. Corporate giving helps companies to help out, too. Companies want to donate, and matching gift programs allow employees to choose where the donations go.
There’s a host of creative ways that businesses get their employees more involved in charitable giving. The ideas differ, but they all do the same great job of helping more nonprofits to raise more money.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement
Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. These donors contribute…
Read ArticleHow to Align Your Company’s Values with Your Hiring Process
Hiring is about more than filling roles—it’s about shaping the future of your company. Every new team member contributes to the culture you’re building, and…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
