Sarah Ford | April 14, 2015
KINDness Spreads One Bite At A Time
Every morning when I watch the news, I wonder who decided I need to know about every shooting, every hit-and-run, every barn fire that kills all the animals inside, every octopus that attempts – and fails – to escape its tank.
Where’s all the good news?
I just found it! All I had to do was follow #kindawesome.
Through this hashtag, you’ll be a part of the “moments that leave a mark and make the world a little kinder.” It’s a movement started by the people at KIND Snacks, founded by Daniel Lubetzky, who is #kindawesome himself.
Lubetzky is headlining the first day of MCON 2015, June 24-25 in Chicago. And he truly embodies the event’s theme: The Power of Influence.
And Lubetzky’s influence reaches farther and wider than TV news.
While he founded a company to make money, but he didn’t do it to get rich. He wanted to create a company that would encourage people to be nice to each other. He even named it KIND so that every product would carry the message.
And he leads by example. The company donates $10,000 every month to a cause. Now, that’s being kind.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Congratulations to Our Members Recognized Among America’s Favorite Charities
Each year, The Chronicle of Philanthropy releases its list of America’s Favorite Charities—the 100 nonprofits that raise the most from individual donors, foundations, and corporate…
Read ArticleThe Future of Corporate Giving: How Nonprofits Can Prepare
Corporate giving is a valuable part of the nonprofit funding ecosystem. Companies large and small have incorporated philanthropic efforts into their overall business plans, from…
Read ArticleJoin Us at the Workplace Fundraising & Volunteering Summit!
We’re excited to announce that America’s Charities President, Jim Starr, and Board Member, Fernando Lorence of JP Morgan Chase, will be speaking at the Workplace…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.