Sarah Ford | April 3, 2015
Three False Assumptions Nonprofits Need to Lose About Big Data
Nonprofits already know that big data can open up a swath of fundraising, marketing and management opportunities. But for all the expectation, it’s important to remember that even the best data has its limits. Any org looking to leverage and apply data should immediately lose the following assumptions:
- Your data is complete and accurate
- Your data tells the whole story
- Bigger data is better
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Why Your Company Should Offer a Matching Gift Program
Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…
Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis
The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
