Sarah Ford | April 2, 2015
The Next Big Trend In Corporate Social Investment Is Emerging – Flagship Programmes
70% of companies surveyed by Corporate Citizenship expect to move towards a flagship programme approach to corporate social investment in the next 2 years, up from just 12% doing so today.
Corporate Citizenship, a global sustainability consultancy, undertook international research and interviewed some of the world’s leading community managers, from companies including Unilever, Kellogg Company, M&S, Microsoft and Rolls-Royce to understand the changing landscape of corporate community and social investment.
The research revealed a clear shift towards flagship programmes, whereby cash, volunteers and in-kind donations are focused on a single, significant issue for a company. There is growing recognition that these investments need to align with the core purpose of the business. A detailed survey with over 100 respondents from companies in more than 10 countries found:
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Why Your Company Should Offer a Matching Gift Program
Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…
Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis
The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
