Sarah Ford | January 14, 2015
National Down Syndrome Society named 2014 Brand of the Year Harris Poll EquiTrend recognizes organization as Disability Non-Profit
The National Down Syndrome Society (NDSS) has been recognized as the Brand of the Year by Harris Poll EquiTrend. EquiTrend is an annual study that started in 1989, yet awards have only been given to the top brands since 2011 and started the Disability Non-Profit category in 2012. The award is given out based on the Brand Equity Index which measures an organizations reach in Familiarity, Quality and Intention (intention to purchase/use/watch/own/donate).
“NDSS is deeply honored to be recognized by the Harris Poll as the brand of the year in the Disability Non-Profit category,” said NDSS President Jon Colman. “This award is truly a high compliment demonstrating to all of us at NDSS and the Down syndrome community that we are making strides towards fulfilling our mission to be the national advocate for the value, acceptance and inclusion of people with Down syndrome.”
The poll looks at more than 1,500 brands across 27 different categories when giving out the award.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Why Your Company Should Offer a Matching Gift Program
Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…
Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis
The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…
Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact
Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
