For Nonprofits: What #GivingTuesday Is and Is Not

By Amy DeVita

#GivingTuesday is not the simple fix for nonprofits that many would like it to be, but it is an incredibly powerful way to give your organization a boost in awareness and fundraising in the last quarter. We are counting down to the year’s biggest day of giving and offering myriad tips for helping your group now- and through the other 364 days of the year!

What IS it, exactly?

#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Today, it is a global movement that has engaged over 10,000 organizations worldwide.

• It’s a movement that flies in the face of the commercialism that the holiday season has come to represent
• It’s a way for individuals to support causes they care about
• It’s a way for causes to get introduced to even more individuals who care about what they do
• It’s a way for families to spend time (and money) on things that matter- and teach the little ones the importance of philanthropy

What ISN’T it?

Like any campaign or marketing tool, it isn’t a quick fix for an organization that is defective. Nor is it a quick fix to play catch-up on your fundraising.

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