Sarah Ford
10 Ways to Balance Profit and Principles
There was a time when corporate social responsibility (CSR)  was simply shorthand for philanthropy. Times have changed and now responsible business practice is increasingly recognised as driving competitive advantage and innovation. Proven benefits for companies that actively engage with their local communities include: winning and retaining customers and clients, improving business reputation, attracting and retaining committed employees, and efficiency savings through environmentally sustainable processes.
Stephen Howard, chief executive of Business in the Community, outlines how every company can make a positive impact.
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