Sarah Ford | August 8, 2013
The Next Generation of American Giving blackbaud Report
According to blackbaud’s latest study, “In short, the odds are strong that for the vast majority of causes, your next donor will be over age 50.”
In this comprehensive, must-read study, blackbaud shares key findings regarding generational giving tendencies and intentions, and answers questions such as:
- Which generation is most generous?
- Which generation will influence future charitable giving?
- How do giving preferences differ across generations?
- How should fundraisers communicate to each generation?
- Which causes are these different generations giving their money to?
- What factors influence donor’s giving decisions across generations?
>> Click here to download the full, free report.
Â
Â
Â
Â
Â
Â
Â
Â
Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Before the Storm: A Different Way to Think About Corporate Disaster Giving
Featured on Bright Harbor with insights from our CEO Jim Starr. Ask any corporate giving officer what their disaster response strategy looks like and you’ll…
Emergency Assistance Funds: Corporate Responsibility Begins at Home
The Hard Truth: Employee Financial Stress Directly Impacts the Workplace Approximately 2 in 5 Americans, or 37%, say they could not afford an emergency expense…
America’s Charities Named ‘Best Nonprofit To Work For’ For Sixth Consecutive Year
Washington, D.C. – April 1, 2026 – America’s Charities, a nonprofit dedicated to mobilizing the power of giving through workplace and employee engagement solutions, today…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
