Sarah Ford
How to Influence the Next Generation of Giving
Excerpt from the AFP Blog: Recent News of Note
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On April 24, four panelists gathered at #GivingUnderTheInfluence to discuss their views on employee engagement in a digital culture.
Sparked by America’s Charities’ recent report, SNAPSHOT: Trends and Strategies to Engage Employees in Greater Giving, this panel was pulled together to discuss what the research reveals—today’s world is facing the most dramatic shift in how employees are giving in the workplace. It’s time to fully engage employees and maximize the impact of the giving experience, inside and outside the walls of the workplace, in order to reach the next generation.
Among the #GivingUnderTheInfluence panelists were Marc Johnson, vice president of Digital Strategy at APCO Worldwide; Tom Watson, president of CauseWired; George Weiner, founder and CEO of WholeWhale; and Heather Lofkin Wright, national director of community service for PricewaterhouseCoopers.
Each panelist shared his/her own troubles and triumphs with next-generation giving and gave guidance on how to bridge the gap of giving. Hear what these baby boomers, Gen X’ers and Millennials had to say—surprisingly, they were on the same page!
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