Americas Charities | July 12, 2011
Research and Markets: Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society Answers the 12 Most Critical Questions about Corporate Giving
Research and Markets (http://www.researchandmarkets.com/research/b02f3a/smart_giving_is_go) has announced the addition of John Wiley and Sons Ltd’s new report “Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society” to their offering.
In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Minority Mental Health Awareness Month
July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…
Read Article
International Self Care Day
Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…
Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs
The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
