Sarah Ford | April 25, 2014

Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts

By Cassie Moore

Providing data on a charity’s impact doesn’t necessarily translate into more gifts from prior donors, says a new report.

The report details an experiment in which Freedom From Hunger, a California charity, sent direct-mail appeals to its supporters. All of the fundraising appeals included a narrative story about how its programs benefited an individual. Some appeals also included scientific data on the impact of the charity’s work.

Donors who had given $100 or more in the past were more likely to give again when they encountered the data on the charity’s impact. But donors who had given less than $100 were actually less likely to donate when the appeal included the data.

>> Continue Reading

Get Our Fundraising Insights Straight To Your Inbox

Explore More Articles

Staff Accountant

March 19, 2024

Position: Staff Accountant Department: Finance Reports to: Assistant Controller Overview of the Role: America’s Charities is seeking a high-performing and dedicated Staff Accountant to join…

Read Article

Pay It Forward Day, April 28

March 7, 2024

Pay It Forward Day and it’s a day to celebrate the power of kindness and generosity. Pay It Forward Day is an international day of…

Read Article

National Stress Awareness Month

March 7, 2024

  April is National Stress Awareness Month, a time to recognize the importance of managing stress and promoting mental health. Stress is something that we…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock