Sarah Ford | May 11, 2012
Edelman Study Shows Increase in Social Purpose’s Role in Consumer Purchasing Decisions
According to Edelman’s 2012 goodpurpose® study, “47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.” Now in its fifth year, Edelman’s 2012 goodpurpose® study explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.
For an analysis by Carol Cone on what this study indicates, click here. Plus, click here to listen to Carol Cone, Global Practice Chair for Edelman Business + Social Purpose, discuss the study on a recent episode of CauseTalk Radio.
Executive Summary: 2012 Edelman goodpurpose® Study
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Women’s Health Month
May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…
Read Article
Military Spouse Appreciation Day
May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…
Read Article
Melanoma and Skin Cancer Awareness Month
Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
