America's Charities Collective Impact Conference

Click each name listed to read more about each panelist:

Steve Greenhalgh

Co-Founder and Principal,  CSR Matters

Steve GreenhalghSteve is an experienced consultant whose work has spanned the corporate and nonprofit sectors for more than two decades and brings a unique perspective on integrated CSR and employee engagement strategies. His skill set comes from years of experience that includes corporate – nonprofit partnerships, employee engagement programs, program assessment, benchmarking and research, strategy development and implementation, and marketing and communications. He is a leading researcher and specialist on trends and best practices in employee engagement programs. 

He currently serves as Co-Founder and Principal with CSR Matters, a boutique consulting firm that helps companies create programs with purpose. CSR Matters brings deep experience in the corporate social responsibility industry and provides services focusing on program assessment, developing global programs, and signature campaigns.

Steve serves as a Senior Advisor to America’s Charities focusing on research, employee engagement, and corporate social responsibility. Together, he and America’s Charities have conducted numerous proprietary industry research reports. The most recent, Snapshot Employee Research: What Employees Think about Workplace Giving, Volunteering, and CSR, focuses on the values and expectations of workplace donors. This report follows Snapshot Employer Research: The New Corporate DNA—Where Employee Engagement and Social Impact Converge, Snapshot Nonprofit Research: A Rising Tide of Expectations which focuses on how nonprofit organizations are addressing the new digital culture and rising donor expectations, and Snapshot Employer Research:  Trends and Strategies to Engage Employees in Greater Giving. All these reports can be accessed for free at

Steve’s career includes several leadership positions with both leading corporate and nonprofit organizations. He served as Managing Director, CSR Strategy for Good Done Great, a leading technology provider for corporate philanthropic programs. He also served as co-owner and chief consultant for AmeriGives Consulting – the oldest technology platform for supporting CSR and employee engagement programs.

Ashley Helsing

Director of Government Relations, National Down Syndrome Society

Ashley Helsing, NDSSAshley Helsing is Director of Government Relations for the National Down Syndrome Society. Originally from the West Coast, she has worked in the political world since 2011, previously working for a political consulting firm where she worked directly with a senior Member of Congress in Leadership to design and implement political development strategies. Ms. Helsing graduated from New York University with a B.A. in International Politics. She works with Members of Congress and their staff, federal agencies and state and local leaders to help pass legislation that is beneficial to the Down syndrome community.


Matthew Nelson

Corporate Vice President, New York Life

Matthew NelsonMatthew Nelson is a Corporate Vice President at New York Life and oversees all of the workforce engagement programs including the giving campaign, matching gifts, volunteer grants and programs. He also provides strategy support for communications for the New York Life Foundation and Corporate Responsibility Department. He has served in similar roles with American Express and Ameriprise Financial. Most recently he was Vice President of Member Services and Membership at the Council on Foundations, the trade association for foundations in the United States. He is on the advisory committee for Charities@Work, serves as co-chair of the Service for Impact group for Philanthropy New York and CECP, and has spoken on Corporate Social Responsibility across the country and around the world.


Wendi Safstrom

Executive Director, SHRM Foundation

Wendi SafstromWendi Safstrom is a senior non-profit leader committed to serving the public through philanthropic program management, cultivating strategic partnerships and managing and developing high performing teams.   Ms. Safstrom has both association and nonprofit management experience including; national program development and administration, membership strategy, marketing and product development, grant management, development and donor stewardship, and leading cross functional teams.  Ms. Safstrom currently serves as Executive Director for the Society for Human Resource Management Foundation (SHRM Foundation), where she leads the development and implementation of SHRM Foundation's programmatic, development, and marketing and communication strategies in support of SHRM Foundation's new mission and vision, creating growth plans and ensuring alignment with SHRM goals. 

 Prior to assuming the role at SHRM Foundation, Ms. Safstrom served as Vice President at the National Restaurant Association and National Restaurant Association Educational Foundation, where she led the development and implementation of their Foundation's most recent five-year strategic plan, and was responsible for all Foundation programming, including workforce development initiatives, scholarship and event management, community relations and engagement initiatives.  The NRAEF's philanthropic programming supported a number of audiences including high school youth, veterans transitioning from service to civilian work and life, opportunity youth and incumbent workers.  Of particular note, Ms. Safstrom lead the implementation of the restaurant industry's premier high school career and technical education program, growing the program to over 2,000 public high schools, engaging over 150,000 students annually, nationwide.  In 2016, she served as lead project director for the development of a $10M contract awarded by the US Department of Labor to develop the hospitality industry's first apprenticeship program, and was instrumental in the Foundation's reorganization and relocation of operations from Chicago, Illinois to Washington, D.C., transforming the staff and culture. 

 Ms. Safstrom has also held human resource management roles with the Leo Burnett Company and Hyatt Hotels Corporation in Chicago, Illinois.  Ms. Safstrom has a BS in Business Administration from the Eli Broad School of Business at Michigan State University and was recognized as a member of the 2014 "Power 20" by Restaurant Business Magazine as a leader in philanthropy within the restaurant industry.  A native of Seattle, Washington, Ms. Safstrom and her husband reside in Old Town, Alexandria VA.

Diahann Smith

Senior Vice President, Human Resources, National Cooperative Bank (NCB)

Diahann SmithDiahann Smith is Senior Vice President, Human Resources at National Cooperative Bank (NCB) in Arlington, VA.  She has been responsible for managing all aspects of NCB’s workplace giving campaign for the past 18 years, during which time the campaign has seen significant increase in employee donations. In addition to coordinating NCB’s giving campaign, Diahann is responsible for full life cycle recruitment, selection, training, and talent management processes for all NCB companies. She holds a Bachelor’s Degree in Communications from the State University of New York (SUNY) and a Certificate in Human Resources Management from the University of Wisconsin-Madison.

Kat Williams

Kat Williams, Animal Welfare League of ArlingtonDirector of Development, Animal Welfare League of Arlington

Kat started at AWLA in 2014 as a Front Desk and Special Events Volunteer and in 2015 joined the staff as Community Programs Specialist. She later moved to the Development Department where she managed the League’s annual giving program and special events. Kat comes to animal welfare by way of the arts with a BA in French from the College of William & Mary and an MA in the History of American Decorative Arts from Parsons School of Design. She lives in Arlington with two large cats and two small dogs – all rescues.

Heather Lofkin Wright

Corporate Responsibility Director, PwC US (PricewaterhouseCoopers)

Heather Lofkin WrightHeather Lofkin Wright is a Corporate Responsibility Director at PwC US (PricewaterhouseCoopers). Heather has been with PwC for over 20 years and leads strategy development for community employee engagement programs. Her work focuses on issues such as employee giving, employee volunteerism, board seat service and corporate and foundation giving, and she is a sought after speaker on these topics. Heather has held a variety of roles at PwC and since 2010 has served as a leader on the nationwide employee giving campaign that raised over $30 million dollars for charities across the country in 2018.  

Heather is on the board of America's Charities, a nonprofit that inspires employees and organizations to support causes they care about in order to bring more resources to the nonprofits that are changing our world. Heather is also a member of the Charities@Work Employee Engagement Summit corporate advisory council and the Georgetown University New Strategies Advisory Council.