Lindsay J.K. Nichols
(she/her) Vice President
Marketing and Communications
Lindsay is vice president of marketing and communications at America’s Charities, which inspires employees and organizations to support the causes they care about. She is a seasoned communications strategist whose work has spanned the nonprofit, corporate, legal, healthcare, consumer, and government sectors for 20 years. Lindsay specializes in dynamic social purpose communications, digital marketing, traditional/social media, media training, grassroots and crisis communications, branding, and message development. Lindsay's work has helped impact public policy, change people's behavior, and live healthier, more equitable lives.
A member of the organization’s senior leadership team, Lindsay guides and oversees the strategy and execution of marketing and communications efforts with a major emphasis on increased growth for America's Charities, as well as its nonprofit members and employer clients. She serves as the project lead for America's Charities' original research, including the latest Snapshot Employee Donor Research report, detailing U.S. employees' workplace giving, volunteering, and CSR expectations, values, and preferences.
Lindsay was a judge of the 2019 and 2018 Citizens Awards - Best Community Improvement Program, one of the US Chamber of Commerce Foundation's Corporate Citizenship Awards, and a former judge of the Washington Women in Public Relations’ (WWPR) Emerging Leader Awards. Lindsay has been featured in the Whole Whale podcast, “Understanding Workplace Giving with America’s Charities,” and the inaugural Van Eperen/Capitol Communicator “Communicator Spotlight” video series.
Most recently, Lindsay served as the senior director of marketing and communications at GuideStar, the world’s largest source of information about nonprofits. She managed a team of 10 responsible for executing the nonprofit's mission to gather and share the world's nonprofit data to drive better decision-making. Lindsay served as GuideStar’s lead on the Overhead Myth and Money for Good campaigns and was its national spokesperson.
Prior to GuideStar, Lindsay was a consultant with leading global public relations firms Ogilvy PR Worldwide, Metropolitan Group, MSL, and Levick Strategic Communications. Her corporate, law firm, foundation, and government clients included Heineken, Eli Lilly and Company, National Geographic Foundation, Best Buy, Bracewell LLP, and the University of Pittsburgh School of Law. Her social purpose clients included Pre-K for All DC, School-Based Health Alliance (formerly National Assembly on School-Based Health Care), Land Trust Alliance, GoodWeave International (formerly RugMark), and National Institutes of Health including the National Institute of Neurological Disorders and Stroke and the National Institute of Nursing Research.
She began her career at the American Society of Civil Engineers (ASCE) where she handled media efforts for the ASCE/FEMA report, “Why the Towers Fell,” about the collapse of the World Trade Center towers, the five-part PBS special Building Big about some of the world's architectural marvels, and the Report Card for America's Infrastructure, about the nation's failing structures.
Lindsay has garnered front-page coverage for her clients and has been quoted herself in the New York Times, Wall Street Journal, Chronicle of Philanthropy, NonProfit Times, St. Louis Public Radio, Dallas Morning News, St. Louis Post-Dispatch, Content Marketing for Nonprofits, Nonprofit Communications Report, and more. She earned a bachelor’s degree in Broadcast Communications and Women’s Studies from the State University of New York at Oswego. She is a founding board member of the nonprofits Youth Rights Agency of Western New York and Social Media for Nonprofits, and a former board member and volunteer of Safe Shores, the DC Children’s Advocacy Center. In 2006 she was president of WWPR.
Lindsay's personal mission is to drive social change. She works to make the world a better place, one word at a time. Listen to her on the Whole Whale podcast, "Understanding Workplace Giving with America's Charities.”