Marc Johnson is the Senior Director of Digital Strategy for APCO Worldwide. Based in the Washington, D.C. office, Mr. Johnson helps clients accomplish their strategic objectives through digital tactics and methods. Mr. Johnson has extensive experience in managing highly technical projects and helping clients build custom online applications that achieve specific goals and objectives.
At APCO, Mr. Johnson manages business development for the StudioOnline. He has created winning strategies that drive specific business goals for numerous consumer and association brands including MasterCard, PepsiCo, Microsoft, and eBay among many others. In addition, Marc has helped these consumer clients with brand positioning and crisis management through social media platforms, which has allowed APCO to grow business among existing clients at an accelerated rate.
Prior to joining APCO, Mr. Johnson was associate account director for Mindshare Interactive Campaigns in Washington, D.C. At Mindshare, Marc focused on the areas of health care, education, and advocacy, and used his expertise to manage a number of highly successful projects. For example, Marc managed the redesign and advancement of digital strategy for Human Rights Campaign (HRC), and created specific advocacy tools that won the Webby Award within the advocacy and non-profit category. Mr. Johnson also worked with The Council of Chief State School Officers (CCSSO) to build an online learning network (NetLC). NetLC used online simulations and document recommendation engines to help state school officers learn best practices for managing and eliminating administrative issues in school districts. The online learning network also helped state school officers discuss curriculum implementations and budgeting tactics through an elaborate web conferencing and online forums features.
Earlier in Marc’s professional career, he served as marketing and communications specialist and webmaster at America’s Charities where he honed his skills in the communications space. While at America’s Charities, Marc successfully spearheaded the development and management of the America’s Charities website, and created numerous design and marketing collateral while assisting with setting the external communications strategy for America’s Charities and its members.
Mr. Johnson holds a Bachelor of Arts in Advertising and Mass Media Communication from Hampton University, and is an avid volunteer at the Lifting As We Climb Foundation as well as the Lamond Riggs Athletic Association.