Sarah Ford | August 8, 2013
The Next Generation of American Giving blackbaud Report
According to blackbaud’s latest study, “In short, the odds are strong that for the vast majority of causes, your next donor will be over age 50.”
In this comprehensive, must-read study, blackbaud shares key findings regarding generational giving tendencies and intentions, and answers questions such as:
- Which generation is most generous?
- Which generation will influence future charitable giving?
- How do giving preferences differ across generations?
- How should fundraisers communicate to each generation?
- Which causes are these different generations giving their money to?
- What factors influence donor’s giving decisions across generations?
>> Click here to download the full, free report.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Women’s Health Month
May is Women’s Health Month, a time when we focus on the importance of taking care of ourselves and our health. This month is an…
Read Article
Military Spouse Appreciation Day
May 10 marks the celebration of Military Spouse Appreciation Day, a time to honor and recognize the immense contributions made by military spouses in supporting…
Read Article
Melanoma and Skin Cancer Awareness Month
Melanoma is an aggressive form of skin cancer. In addition to the skin, melanoma may also occur in mucous membranes – thin, moist layers of tissue that cover surfaces…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
