Behavior Change and Corporate Responsibility

“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week.

Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed at times, challenges around socially responsible behavior-change programs led by companies or that engage companies as partners.

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